· Blogs -
o Sites like blogger took publishing online from people who understood the skills to code websites to anyone using the web.
o Lowered barriers to entry for publishing
o Participatory culture
o 2-wat communication between producers and consumers
o Active amongst many languages and cultures
o Blogs are linked to mainstream news cycles as they often review and give opinion on news from these sources
o Convergence of mainstream media and blogs may be indicative of mainstream medias effort to engage with their audiences
· Web2.0 is about participation by the audience
· In web2.0 companies build tools and frameworks for publishing and distribution -> NOT CONTENT
· Blogs & Journalism –
o Convergence and corporatization
o Sensationalism can lead to a loss of credibility
o Decline in engagement with old media (TV, Radio, Newspapers)
o Increase in the amount of time spent online
· Blogs can allow news to be presented in other contexts which can contradict mainstream media
· Through new technologies and Web2.0 platforms the audience is increasingly sharing information
· Cultural expression is freed via blogs, etc. As production and distribution of writing, audio and video is now accessible to all.
· Credibility – allows for media to be doctored and altered and thus bring into question reputation, credibility of individuals and organisations
· Axel Bruns – Gatewatching
o Bloggers may not write the news but they will review it to keep it honest and this maybe the key relationship of social media to the news when it represents a “community of interest”
· 5 Points raised by Steven Johnson:
o Mainstream Journalism will continue to play a vital role in covering events
o Bloggers will grow increasingly adept at covering specific kinds of news events and policing the interpretation of these events
o Majority of bloggers won’t be concerned with traditional news – local/niche issues
o Professional journalism will generally be of a higher standard, but there will still be poor journalists and great bloggers
o Blogs have evolved from other forms of writing and debate
· Wikis and Collective Intelligence:
o Wikipedia vs. Britannica – Equally accurate
o All reversions on Wikipedia are visible to form an historic record
o Is representative of what Clay Shirky said was a change from a “Filter then publish” model, to a “Publish then filter” model – Audience based filtering and editing
o Wikis never represent a completed product unlike print edition as they are constantly evolving each moment
· Collective Intelligence:
o “Nobody knows everything, everyone knows something, and what any given member knows is accessible to any other member upon request on an ad hoc basis”
o Thus we can all access what anyone, or everyone, knows at any moment within a collective intelligence