I am a part of and visit blogs on AFL football as it is an open community where I can speak to likeminded people on the topic of AFL football and also link to them through various social networks. The blogs I go to the most are those which have audio and video content that I can easily subscribe via iTunes, or download content from, so I am not confined to blog itself in consuming this media.
Also as mentioned social networking is also incorporated into the sites I regularly access which helps in keeping up to date with updates on each blog, or have ongoing discussions with others in the community. It also allows to have conversations in real-time as all of these online tools and platforms can be accessed by mobile devices.
It is the formation of community links, immediate and mobile communications and knowledge that their other people with similar interests to me that draws me too these blogs. They all have relatively the same structure which also makes them easy to navigate which shows some cultural norms are forming within the blogosphere. But it is the authenticity of speaking to another person in a two-way conversation, rather than reading article from a mainstream sports writer with no way of conversing with them which is the main draw card to the blogs I consume. Vis blogs we get to think and speak for ourselves via the media we publish and distribute.