In your opinion, which is the most engaging format/medium?
I think the video is more engaging as it uses imagery (semiotics) to help convey the messages to the audience which are more easily understood then the text. The text needs to be read, contextualized, and then analyzed by the reader; whilst the video, through the use of semiotics, helps to contextualize the message being presented, thus better engaging the audience and presenting the message is a more condensed format for easier consumption.
In this thread, also pick out a few of Jenkins’ key points – the ones which appealed to you the most – and discuss, with examples.
The key points I took out of the video were:
· That media is in a state of transition from a spectorial media to a participatory media and that in this process media production and consumption is becoming decentralized away from the old media conglomerates. This can be seen with Facebook being at the core of a political revolution in the Middle East, and with entertainment media such as movies, music and television being available online for steaming or download as the audience is now moving to a pull model away from a push model.
· The change in recent times from the past where stories were past down from generation to generation and were parts of folk culture. This changed in recent times as the rights to these stories are now owned and cannot be freely shared by the ‘folk’ today as seen with ever extending time frame for copyright which protects companies like Disney from losing ownership over characters such as Mickey Mouse. However the audience still has the desire to remediate these owned media within participatory culture seen as a remix culture which brings the ‘folk’ into conflict with copyright laws.
· Collective intelligence means that the more people can participate in problem solving meaning better solutions than any single individual could ever hope for. Making for more community involvement in complex issues, producing stronger societal bonds between participants in the process. Also the participants may be exposed to the ethical, and cultural views of the other members of society which they may not have previously considered which may differ greatly from their own making society more diverse. I think an example of this could be Wikipedia where many people contribute to the knowledge base to create an accurate information base.
· The low barriers to entry means that stories previously unseen and unheard of in society are able to be told and distributed so that their stories can get out to the public. So without the tools of a participatory culture on a global scale a site such as wikileaks could not have been constructed and much of the information published would be impossible to distribute in the old media models.
· I think the imagery at the start of the video of people using mobile devices to access the information is the most important point as the information is progressively becoming free of both time and space, and mobile devices are much more likely to fill the digital divide in cultures without a strong terrestrial network structure.
Jenkins, H. (2009). Great video w/ Henry Jenkins on participatory culture & how media is changing [Video file]. Retrieved from http://cinematech.blogspot.com/2009/05/great-video-w-henry-jenkins-on.html
I think the video is more engaging as it uses imagery (semiotics) to help convey the messages to the audience which are more easily understood then the text. The text needs to be read, contextualized, and then analyzed by the reader; whilst the video, through the use of semiotics, helps to contextualize the message being presented, thus better engaging the audience and presenting the message is a more condensed format for easier consumption.
In this thread, also pick out a few of Jenkins’ key points – the ones which appealed to you the most – and discuss, with examples.
The key points I took out of the video were:
· That media is in a state of transition from a spectorial media to a participatory media and that in this process media production and consumption is becoming decentralized away from the old media conglomerates. This can be seen with Facebook being at the core of a political revolution in the Middle East, and with entertainment media such as movies, music and television being available online for steaming or download as the audience is now moving to a pull model away from a push model.
· The change in recent times from the past where stories were past down from generation to generation and were parts of folk culture. This changed in recent times as the rights to these stories are now owned and cannot be freely shared by the ‘folk’ today as seen with ever extending time frame for copyright which protects companies like Disney from losing ownership over characters such as Mickey Mouse. However the audience still has the desire to remediate these owned media within participatory culture seen as a remix culture which brings the ‘folk’ into conflict with copyright laws.
· Collective intelligence means that the more people can participate in problem solving meaning better solutions than any single individual could ever hope for. Making for more community involvement in complex issues, producing stronger societal bonds between participants in the process. Also the participants may be exposed to the ethical, and cultural views of the other members of society which they may not have previously considered which may differ greatly from their own making society more diverse. I think an example of this could be Wikipedia where many people contribute to the knowledge base to create an accurate information base.
· The low barriers to entry means that stories previously unseen and unheard of in society are able to be told and distributed so that their stories can get out to the public. So without the tools of a participatory culture on a global scale a site such as wikileaks could not have been constructed and much of the information published would be impossible to distribute in the old media models.
· I think the imagery at the start of the video of people using mobile devices to access the information is the most important point as the information is progressively becoming free of both time and space, and mobile devices are much more likely to fill the digital divide in cultures without a strong terrestrial network structure.
Jenkins, H. (2009). Great video w/ Henry Jenkins on participatory culture & how media is changing [Video file]. Retrieved from http://cinematech.blogspot.com/2009/05/great-video-w-henry-jenkins-on.html