Week 5 Entertaining the world Lecture summary
· Media must entertain to hold audience attention and sustain audience size
· In popular culture we use media ratings systems (TV & Radio) to maintain and monitor advertising revenue.
· Media is now crossing many cultural boundaries and is now consumed globally with shows such as Sesame St, CNN, Disney, Pokémon, Warner Bros, Bollywood, films, etc having global access
· 5 Dimensions of media:
1. Ethnoscapes – flow of migration and tourism
2. Technoscapes – rapid movement of information
3. Financescapes – rapid flow of money i.e. stock exchange, PayPal
4. Mediascapes – flows of images and information via newspapers, magazines, TV, film etc
5. Ideoscapes – flow of western world view (i.e. democracy), but also flowing east to west
· Types of audience by geographic position:
1. Local audience consuming local media
2. Diasporic audience – migrants consuming media from their home culture
3. Thos who consume media not produced locally – foreign film, TV, music
· Media convergence: Is not an end point, rather it is an ongoing process occurring at various intersections between media technologies, industries, content and audiences.
· Overflow of central media creation into other media creations (i.e. Pokémon cartoon into trading cards, toys, games, movies). Japanese cultural product with global success.
· Imported programs are not only those which are viewed as is, but also those whose concepts are used and then adapted to the local market (i.e. local versions of big brother, survivor, etc)
· This however can create a perceived clash between local traditions and cultures and the new cultural past times being presented in a modern global media – raising fears that a generic, or homogenous, culture is forming.
· TV shows are now leaving geographical borders more often;
1. To fill voids in content of the schedules of media broadcasters
2. Cheaper than producing locally created content
3. Generic narratives that can apply across many different cultures
· Media can affect the identity of consumers. By promoting consumerism, commodifcations, sexuality, fashion, politics that can shape society and attitudes towards changes within it, what we think of ourselves and how we relate to the everyday life presented in media.
1. New cultural content can be separate from traditional societal values
2. Australia has a set % of content which must be Australian made to protect our cultural value, however the internet allows access to cultural media which surpasses this, and the remediation of non-Australian cultural products also negates this as it is not originally Australian.
· TV, video, film teaches us about culture, society, history through the interpersonal relationships it presents to us as we learn customs through these interactions in everyday life as per Goffman. Thus the semiotic value of video can be of great affect on one cultural and societal attitude as they are partly shaped by the media.
· But this can both build and break cultural traditions.
· As media is created sand shared globally I wonder if we are seeing the economic rationalization of consumer culture where media is trying to shape markets where overflow materials can be sold into. I don’t think it is a total cultural shift but they are trying to create global niches for media within Andersons long tail.
· Media must entertain to hold audience attention and sustain audience size
· In popular culture we use media ratings systems (TV & Radio) to maintain and monitor advertising revenue.
· Media is now crossing many cultural boundaries and is now consumed globally with shows such as Sesame St, CNN, Disney, Pokémon, Warner Bros, Bollywood, films, etc having global access
· 5 Dimensions of media:
1. Ethnoscapes – flow of migration and tourism
2. Technoscapes – rapid movement of information
3. Financescapes – rapid flow of money i.e. stock exchange, PayPal
4. Mediascapes – flows of images and information via newspapers, magazines, TV, film etc
5. Ideoscapes – flow of western world view (i.e. democracy), but also flowing east to west
· Types of audience by geographic position:
1. Local audience consuming local media
2. Diasporic audience – migrants consuming media from their home culture
3. Thos who consume media not produced locally – foreign film, TV, music
· Media convergence: Is not an end point, rather it is an ongoing process occurring at various intersections between media technologies, industries, content and audiences.
· Overflow of central media creation into other media creations (i.e. Pokémon cartoon into trading cards, toys, games, movies). Japanese cultural product with global success.
· Imported programs are not only those which are viewed as is, but also those whose concepts are used and then adapted to the local market (i.e. local versions of big brother, survivor, etc)
· This however can create a perceived clash between local traditions and cultures and the new cultural past times being presented in a modern global media – raising fears that a generic, or homogenous, culture is forming.
· TV shows are now leaving geographical borders more often;
1. To fill voids in content of the schedules of media broadcasters
2. Cheaper than producing locally created content
3. Generic narratives that can apply across many different cultures
· Media can affect the identity of consumers. By promoting consumerism, commodifcations, sexuality, fashion, politics that can shape society and attitudes towards changes within it, what we think of ourselves and how we relate to the everyday life presented in media.
1. New cultural content can be separate from traditional societal values
2. Australia has a set % of content which must be Australian made to protect our cultural value, however the internet allows access to cultural media which surpasses this, and the remediation of non-Australian cultural products also negates this as it is not originally Australian.
· TV, video, film teaches us about culture, society, history through the interpersonal relationships it presents to us as we learn customs through these interactions in everyday life as per Goffman. Thus the semiotic value of video can be of great affect on one cultural and societal attitude as they are partly shaped by the media.
· But this can both build and break cultural traditions.
· As media is created sand shared globally I wonder if we are seeing the economic rationalization of consumer culture where media is trying to shape markets where overflow materials can be sold into. I don’t think it is a total cultural shift but they are trying to create global niches for media within Andersons long tail.